Woolworts dollars

Qantas Points replaced with a new rewards currency Woolworths Dollars.

13 October 2016

UPDATE | Woolworths shoppers are set to once again earn Qantas Frequent Flyer Points, as Woolworths re signs with Qantas, reversing the widely-criticised decision to axe its points partnership with the airline in December 2015. Full story >>

Woolworths has axed its partnership with Qantas, with Qantas Points replaced with a new rewards currency, 'Woolworths Dollars'.

Woolworths has confirmed that they will cease issuing Qantas Points through its Everyday Rewards loyalty program on December 31st 2015. 

Since the launch of the partnership back in 2009 Woolworths loyalty program members have been able to earn one Qantas Point for each dollar spent over $30 at its supermarkets and BWS bottle shops and 1 point per $2 spent over $30 in store at Big W.

Under the revised program shoppers will earn Woolworths Dollars at Woolworths and BWS stores, with Big W and Cellarmasters cut from the program. The current fuel discounts available at Caltex - Woolworth petrol stations will remain, but the option to earn two Qantas Points per litre will be discontinued.

The program will be rebranded from Everyday Rewards program to Woolworths Rewards and move to rewarding customer with direct at-checkout discounts.

Under Woolworths Rewards shoppers will earn Woolworths Dollars by buying selected products marked with an orange Woolworths Dollarsticket, so not on your total shop, as was the care with Everyday rewards. Woolworths launched the new program with the promise that the program had been simplified with a solitary focus on giving customers "money off their shopping".

With the abolition of the Qantas Points from the program it’s estimated Woolworths are set to save between $80 and $100 million per year.

No surprisingly given with this potential loss of revenue Qantas entered a series of last-ditch talks with Woolworths in an effort to keep the partnership alive in some form, and even at last Thursday's annual general meeting in Perth, Qantas CEO Alan Joyce said "We regard Woolworths as an important loyalty partner and of course Qantas would like to continue dialogue with them." Alas these talks broke down and the partnership is officially over.

Woolworths first signed up with Qantas Frequent Flyer scheme in mid-2009 and has been instrumental in growing the airlines scheme with Qantas Frequent Flyer member numbers almost doubling from 5.6 million to over 11 million during the six-year partnership, as many of Woolworths 9 million Everyday Rewards members joined the Qantas scheme.

Related News: How to earn Qantas Points on your Petrol spend at Caltex Stations

Coles and Etihad Airways Partnership

Woolworths' competitor Coles recently launched a partnership with Etihad Airways, which is a major stakeholder in Qantas' competitor Virgin Australia.

Under the new program members of both flybuys and Etihad's loyalty program will earn three Etihad Guest tier miles for every $1 they spend at Coles, Coles Online, Coles Express, Liquorland and First Choice Liquor shops, capped at a maximum of $2,500 tier miles a month. At the same time, they will also collect flybuys points.

The partnership enables members of Coles' Flybuys program to earn frequent flyer points but also status credits to accelerate towards Silver, Gold and Platinum membership. The partnership covers Coles Supermarkets, Coles Online, Coles Express, Liquorland and First Choice Liquor stores.

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