Fitbit pay

Fitbit Pay launches in Australia with ANZ NAB & CBA

By | 29 September 2017

Fitbit is set to join Apple and Samsung Pay when it launches Fitbit Pay next Monday having signed partnerships with ANZ, CommBank and NAB. Fitbit has also confirmed that it's in discussions with Westpac, Bendigo Bank, St.George and some other regional banks for future partnerships.

Fitbit Pay will be available to Australians in Fitbits first general purpose watch, the Ionic which is widely available in Australia including from JB Hi Fi, Harvey Norman and The Good Guys. The Ionic will enable users to simply swipe their watch at the checkout with no need to have their credit card with them.

The partnerships with ANZ, NAB and CommBank is a clear sign that Fitbit are hear to compete with both Apple Pay - which so far only has a partnership with ANZ among the Big Four - and Samsung Pay, which has Westpac and ANZ signed up.

ANZ Bank is continuing its early adoption stance on new payment platforms by signing on with Fitbit Pay which positions it as the only Big Four bank available on all three payment platforms.

Visa Asia-Pacific digital deployment and solutions head Rob Walls said that wearables like Fitbit Ionic would “fundamentally” change the way Australians shop.

“One of the most exciting elements about this device is the way it incorporates biometrics to secure the payments functionality. Users that add a card to Fitbit Ionic will be required to enter a 4-digit passcode that then remains activated for up to 24 hours, or [until] the device is removed from their wrist.

“The payment capability of the device is being enabled, in part, by its owner’s pulse –- an excellent example of truly connected payments.”


How Fitbit Pay Works

Using the new Fitbit Ionic smartwatch, customers of NAB, ANZ and CommBank can link their Fitbit to their account and use it to make contactless payments on the go. Similar to your contactless card and other digital wallets, you can use the Fitbit to make purchases of up to $100 without the need of PIN authorisation.

The Fitbit Ionic has been partnered with Mastercard and Visa, so you can use it wherever Mastercard or Visa purchases are accepted. You can also link up to six cards to your account.

The Fitbit Ionic will sell for $449.95 in Australia and also features fitness, heart and sleep monitors, as well as music storage and ability to alert upon phone calls.

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